Farewell Arctic Ice

The polar ice caps are shrinking. For four consecutive years the amount of sea ice in the artic has been receeding. Arctic ice is sensitive to warming because a thaw generates a feedback loop - even less ice means it's even more prone to thaw.

Does this mean the polar bear will be reduced to nothing more than a memory through a Coca Cola adverstisement?

http://www.theregister.co.uk/2005/09/29/polar_ice_thaw/